• Blue economy

The Blue Economy began as a project to find 100 of the best nature-inspired technologies that could affect the economies of the world, while sustainably providing basic human needs – potable water, food, jobs, and habitable shelter.

  • The Deep Dive

Part 1 of 3

Part 2 of 3

Part 3 of 3

In “Deep Dive”, a now legendary episode, ABC’s Nightline goes inside IDEO and follows their design methodology while having them design a shopping cart from the ground up. Filmed in 1998, the video is still shown in design and business schools around the world

  • Pirates of Silicon Valley

The film documents the impact on the development of the personal computer of the rivalry between Apple Computer and Microsoft. It spans the time period of the early 1970s to 1997, when Steve Jobs (Noah Wyle) and Bill Gates (Anthony Michael Hall) develop a partnership after Jobs returns to Apple Computer

  • “Where Good Ideas Come From” by Steven Johnson

In his new exploration of creativity, Steven Johnson turns this notion on its head: good ideas come out of the thick of it. They are the result of the right place and the right time; of chance and failure; of letting things mull for a bit; of thinking across borders. He asks us to rethink where we place innovation.

  • Design the new Business

“As our world changes, the challenges to business grow. Old ways of thinking are being replaced by open minds and creativity. Design is playing a central role in helping solve problems and drive the future. We invite you to see how design is shaping the new business.”