Books & Articles

  • Presentation Zen: Simple Ideas on Presentation Design and Delivery
    Garr Reynolds
Presentation Zen challenges the conventional wisdom of making “slide presentations” in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

  • The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
    Eric Ries

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

  • Wicked Problems Problems Worth Solving: A Handbook & A Call to Action
    Jon Kolko

It feels like our world is spinning out of control. We see poverty, disease, and destruction all around us, and as we search for ways to make sense of the chaos, we’re turning to new disciplines for answers and solutions. New, creative innovations are needed, and these new approaches demand different methods and different theories. This book is presented as a handbook for teaching and learning how to design for impact. In it, you’ll learn how to apply the process of design to large, wicked problems, and how to gain control over complexity by acting as a social entrepreneur. You’ll learn an argument for why design is a powerful agent of change, and you’ll read practical methods for engaging with large-scale social problems. You can read this entire book online for free at

  • Web Form Design: Filling in the Blanks
    Steven Johnson

“Luke Wroblewski has done the entire world a great favor by writing this book. Online forms are ubiquitous and ubiquitously annoying but they don’t have to be. Wroblewski shows Web designers how to present forms that gather necessary information without unnecessarily badgering and annoying visitors.

  •  Future Perfect: The Case For Progress In A Networked Age
    Steven Johnson

Combining the deft social analysis of Where Good Ideas Come From with the optimistic arguments of Everything Bad Is Good For You, New York Times bestselling author Steven Johnson’s Future Perfect makes the case that a new model of political change is on the rise, transforming everything from local governments to classrooms, from protest movements to health care. Johnson paints a compelling portrait of this new political worldview — influenced by the success and interconnectedness of the Internet, but not dependent on high-tech solutions — that breaks with the conventional categories of liberal or conservative thinking.

  • The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits The Design of Everyday Things
    CK Prahalad

The world’s most exciting, fastest-growing new market is where you least expect it: at the bottom of the pyramid. Collectively, the world’s billions of poor people have immense untapped buying power. They represent an enormous opportunity for companies who learn how to serve them. Not only can it be done, it is being done–very profitably. What’s more, companies aren’t just making money: by serving these markets, they’re helping millions of the world’s poorest people escape poverty.

  • The Design of Everyday Things
    Donald A. Norman

Anyone who designs anything to be used by humans–from physical objects to computer programs to conceptual tools–must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.

  • This is Service Design Thinking: Basics, Tools, Cases
    Marc Stickdorn

Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn’t. Maybe one takes credit cards and the other is cash only. All of these nuances relate to service design.

  • Things That Make Us Smart: Defending Human Attributes In The Age Of The Machine
    Donald A. Norman

In Things That Make Us Smart, Donald A. Norman explores the complex interaction between human thought and the technology it creates, arguing for the development of machines that fit our minds, rather than minds that must conform to the machine.Humans have always worked with objects to extend our cognitive powers, from counting on our fingers to designing massive supercomputers. But advanced technology does more than merely assist with thought and memory—the machines we create begin to shape how we think and, at times, even what we value. Norman, in exploring this complex relationship between humans and machines, gives us the first steps towards demanding a person-centered redesign of the machines that surround our lives.

  • The Paradox of Choice: Why More Is Less
    Barry Schwartz

We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.

  • Design Secrets Packaging: 50 Real-Life Projects Uncovered
    Catharine Fishel

Product packaging design offers designers the opportunity to work with an endless array of new methods and materials, which allows fresh and exciting ideas to come to life. However, designers are constantly being constrained by unimaginative briefs and tight budgets. Design Secrets: Packaging deconstructs 50 packaging projects and explores each project individually and in in-depth.

  • The Green Imperative: Ecology and Ethics in Design and Architecture
    Victor Papanek

This work asserts the belief that the power of design can influence a more responsible approach to our threatened environment. It shows how everyone, from those at the forefront of design to the consumers, can contribute to the well-being of the planet through an awareness of design and technology.

  • ReadyMade: How to Make [Almost] Everything: A Do-It-Yourself Primer
    Shoshana Berger

You need this book. As the stuff of life piles up and things spin out of control, we could all use a little help. These never-before-seen designs and how-tos are full of surprise and wonder. Learn how to turn everyday objects into spellbinding inventions to give away to friends or keep for yourself. Our simple self-improvement techniques will make you smarter, better-looking, and more well-adjusted.

  • Cradle to Cradle: Remaking the Way We Make Things
    Michael Braungart

“Reduce, reuse, recycle” urge environmentalists; in other words, do more with less in order to minimize damage. As William McDonough and Michael Braungart argue in their provocative, visionary book, however, this approach perpetuates a one-way, “cradle to grave” manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world, they ask.

  • The Road Less Traveled: A New Psychology of Love, Traditional Values and Spiritual Growth
    M. Scott Peck

Written in a voice that is timeless in its message of understanding, The Road Less Traveled continues to help us explore the very nature of loving relationships and leads us toward a new serenity and fullness of life. It helps us learn how to distinguish dependency from love; how to become a more sensitive parent; and ultimately how to become one’s own true self.

  • Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers
    Sunni Brown, Dave Gray and James Macanufo

Great things don’t happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.

  • What Color Is Your Parachute?: A Practical Manual for Job-Hunters and Career-Changers
    Richard N. Bolles

This book keeps building–in insight, helpfulness, relevance, and urgency–through new invention and information each year. And this year it’s the critical resource to help Americans (and others) get back to work.

  • Design Management: Managing Design Strategy, Process and Implementation
    Kathryn Best

This book leads the reader through the key knowledge, practice and skill areas of design management, focusing on the strategy, process and implementation involved in the management of design.

  • The Design of Business: Why Design Thinking is the Next Competitive Advantage
    Roger L. Martin

In “The Design of Business,” Roger L. Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo. To innovate and win, companies need design thinking.

  • Creative Personal Branding: The Strategy to answer what’s next
    Jürgen Salenbacher 

In this book Jürgen Salenbacher shares his unique personal coaching method designed to develop creative thinking and innovation. The method, while it originated as a career management tool, it can be used by anyone who wishes to explore what they have to offer the world.

  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant.
    W. Chan Kim and Renée Mauborgne

The book illustrates what the authors believe is the high growth and profits an organization can generate by creating new demand in an uncontested market space, or a “Blue Ocean”, than by competing head-to-head with other suppliers for known customers in an existing industry

  • Lateral thinking
    Edward de Bono

Lateral thinking is solving problems through an indirect and creative approach, using reasoning that is not immediately obvious and involving ideas that may not be obtainable by using only traditional step-by-step logic.

  •  The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
    Frans Johansson

The name of the book refers to the explosion of knowledge, culture and ideas that flourished during the Renaissance, fueled by the wealthy Medici family in Italy. It’s an appropriate metaphor for the explosion of disruptive business opportunities that we’re faced with today.

  • The Handbook of Design Management
    Rachel Cooper, Sabine Junginger, Thomas Lockwood

The Handbook covers the breadth of principles, methods and practices that shape design management across the different design disciplines. These theories and practices extend from the operational to the strategic, from the product to the organization.

  • Change by design
    Tim Brown

This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand.

  • The Prince
    Niccolo Machiavelli

The Prince is sometimes claimed to be one of the first works of modern philosophy, especially modern political philosophy, in which the effective truth is taken to be more important than any abstract ideal.

  • The Tipping Point
    Malcolm Gladwell

Gladwell defines a tipping point as “the moment of critical mass, the threshold, the boiling point.” The book seeks to explain and describe the “mysterious” sociological changes that mark everyday life.

  • The Hidden Connections
    Fritjof Capra

The author of the bestselling The Tao of Physics and The Web of Life explores the profound social implications of emerging scientific principles and provides an innovative framework for using them to understand and solve some of the most important issues of our time.

  • The Progress Principle
    Teresa Amabile and Steven Kramer

What really sets the best managers above the rest? It’s their power to build a cadre of employees who have great inner work lives—consistently positive emotions; strong motivation; and favorable perceptions of the organization, their work, and their colleagues. The worst managers undermine inner work life, often unwittingly.

  • Strategy Safari: A Guided Tour Through The Wilds of Strategic         
    Management  Henry,  Mintzberg, Bruce Ahlstrand, and Joseph Lampel

Using the analogy of the blind men trying to describe an elephant Mintzberg, Ahlstrand and Lampel discuss various approaches to strategic planning. They identify 10 different schools of thought, and describe in chapters devoted to each, its history and origins, basic concepts, applications, advantages and disadvantages, and situations in which that approach to strategic planning may be appropriate.

  • World 3.0
    Pankaj Ghemawat

“In World 3.0, Pankaj Ghemawat provides a fresh look at cross-border integration and its implications. He demonstrates why integration and regulation must be seen as complementary. And he offers great recommendations that should inspire all stakeholders in times of major global challenges. A must-read.” –Pascal Lamy, Director-General of the World Trade Organization (WTO).

  • How to Read a Financial Report
    John A. Tracy CPA

Hidden somewhere among all the numbers in a financial report is vitally important information about where a company has been and where it is going.

  • Financial Statements: A Step-By-Step Guide to Understanding and Creating Financial Reports
    Thomas R. Ittelson

Finally, a resourceful and unique primer on financial statements that uses a creative and different approach to explain every kind of financial report a small business owner or manager needs to succeed. Through an unique visual approach, this book leads users to a clear understanding of how business scores are kept and how to interpret the results.

  • The Fundamentals of Design Management
    Kathryn Best

The Fundamentals of Design Management is a comprehensive reference book for anyone seeking an introduction to the basic concepts and principles that inform the management of design projects, teams and processes within the creative industries.

  •  The Back of the Napkin
    Dan Roam

“There is no more powerful way to prove that we know something well than to draw a simple picture of it. And there is no more powerful way to see hidden solutions than to pick up a pen and draw out the pieces of our problem.” D.R.

  • Where Good Ideas Come From
    Steven Johnson

Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

  • Design Research
    Brenda Laurel

The tools of design research, writes Brenda Laurel, will allow designers “to claim and direct the power of their profession.” Often neglected in the various curricula of design schools, the new models of design research described in this book help designers to investigate people, form, and process in ways that can make their work more potent and more delightful.


  • The power of design
    Bruce Nussbaum

IDEO redefined good design by creating experiences, not just products. Now it’s changing the way companies innovate.

  • The Ten Faces of Innovation
    Kelley Tom

Why should you care? Because innovation is the lifeblood of all organizations, and the devil’s advocate is toxic to your cause. This is no trivial matter.!203&parid=95339186C9E957FE!202

  • Design Thinking
    Brown Tim

Design Thinking refers to the methods and processes for investigating ill-defined problems, acquiring information, analyzing knowledge, and positing solutions in the design and planning fields.!204&parid=95339186C9E957FE!202

Why More Is Less