Design in Companies

Since many years now, companies around the world have considered Design as an important process for innovation and differentiation. It has helped companies start, change, evolve and always look for better ways to improve.

Companies such as Alessi, Apple, Boeing, , BT, Ferrari, Google, LEGO, Microsoft, Nokia, Philips, Sony, Starbucks, Starbucks, Unilever, Virgin, Whirlpool, Xerox, Yahoo are but a few in the list of companies who bet their future in design. And why? because they have seen how it has helped them be the best in their business.


Advantages of the use of design:

  • Improves a brand’s strength
  • Analyzes products’ manufacturing processes and cost reduction
  • Organizes the network of suppliers
  • Increases product portfolio
  • Addresses user problems and offers direct solutions
  • Brings consistent results
  • Develops functional and emotional products at reasonable prices.
  • Aligns corporate objectives with the design strategy
  • Evaluates and test products in real markets
  • Manages the company’s brand identity
  • Fosters collaborative working
  • Differentiates the company from the competition
  • Offers creative and development processes throughout the company


These are only some of the advantages but many more make up the list. As we see, decade by decade design is more and more important and stronger. It’s not a way of doing things; it’s the way to think them. And we Design Managers can lead teams to make companies’ dreams come true. And just like LEGO bricks, it is a tool, but with it, everything makes sense.



About isazapedro

Product Design Engineer / Entrepreneur

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